Thursday, September 11th

What we covered on Thursday, September 11th: 

* Wrote about the best (and worst) commercial you've ever seen
* Had a brief quiz on the 15 basic appeals of advertising 
* Discussed the appeals and came up with examples for them

Homework for Tuesday: 

READ: 

* Dorothy Cohen's "Elements of Effective Layout" (pgs 137 - 140 in the Mercury Reader)

WRITE, PRINT, BRING TO CLASS: 

·       Find a PRINT advertisement for a product that you want or that you use regularly, print (or cut) it out, and bring it to class on Tuesday. Write answers to the following questions:

o   Where did you find this ad?

o   Based on where you found this ad, who would you guess the advertisement’s intended audience? (including age range, income, male or female etc.)

o   What message is the ad trying to deliver?

o   What  appeals is the ad making to you as a consumer? (List the appeals and then justify them)