Tuesday, September 16th

What we covered on Tuesday, September 16th: 

* Wrote about and presented on the effectiveness of the advertisements you found for homework
* Briefly discussed how the marketing appeals and strategies for an ad changed based on its audience
* Participated in the structure and layout exercise by finding advertisements that embody different structural concepts in advertising layout 

Homework for Tuesday: 

READ: 

* Reread Concepts 8 and 9 of the A&B (pgs. 52 - 58) 
* "Making the Pitch in Print Advertising" (Mercury Reader, pgs. 164 - 170)