* Discussed the importance of angle of vision -- how the presentation of a message changes depending on the audience for that message
* Wrote letters to three different audiences describing the same incident (a totaled car) to show how the way you discuss a person, object, or incident changes depending on your audience
* Talked about the rhetorical triangle and how a solid argument or message will be strong in all three areas: logos (the internal logic and structure of the argument), ethos (the credibility of the speaker) and pathos (the audience's emotional reaction)
* "Elements of Effective Layout" project presentations
Homework for Thursday:
WRITE:
* Choose: a print advertisement (not a commercial) to use as a basis for your Unit 2 paper. You may find this ad online or in a magazine but the ad must have a target audience. This means that you should not use a Google image search to find an ad! I recommend starting with products you like or would use, and be sure to find an ad that you find an ad that is interesting to you and that uses at least 2 of the basic appeals.
* Write the following information about the ad you choose:
1) Who is the target audience for this ad? (You may have to do some demographics research based on the magazine or website where you found the ad!)
2) What are 2-3 basic appeals in the advertisement?
3) What elements of layout, structure, and copy do you recognize within the ad? For example, is the layout's balance formal or informal? How is the copy (slogans, product information, narrative copy etc.) functioning in the ad?
WRITE:
* Choose: a print advertisement (not a commercial) to use as a basis for your Unit 2 paper. You may find this ad online or in a magazine but the ad must have a target audience. This means that you should not use a Google image search to find an ad! I recommend starting with products you like or would use, and be sure to find an ad that you find an ad that is interesting to you and that uses at least 2 of the basic appeals.
* Write the following information about the ad you choose:
1) Who is the target audience for this ad? (You may have to do some demographics research based on the magazine or website where you found the ad!)
2) What are 2-3 basic appeals in the advertisement?
3) What elements of layout, structure, and copy do you recognize within the ad? For example, is the layout's balance formal or informal? How is the copy (slogans, product information, narrative copy etc.) functioning in the ad?
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