Tuesday, September 23rd

What we covered on Tuesday, September 23rd: 

* Talked about how advertising agencies pitch and sell advertisements 
* Worked on the build your own advertisement assignment 

Homework for Thursday: 

* Be ready to present your advertising pitches in class! 

Thursday, September 18th

What we covered on Thursday, September 18th: 

* Discussed the importance of angle of vision -- how the presentation of a message changes depending on the audience for that message
* Wrote letters to three different audiences describing the same incident (a totaled car) to show how the way you discuss a person, object, or incident changes depending on your audience
* Talked about the rhetorical triangle and how a solid argument or message will be strong in all three areas: logos (the internal logic and structure of the argument), ethos (the credibility of the speaker) and pathos (the audience's emotional reaction) 
* "Elements of Effective Layout" project presentations 

Homework for Thursday: 

WRITE:  

*  Choose: a print advertisement (not a commercial) to use as a basis for your Unit 2 paper. You may find this ad online or in a magazine but the ad must have a target audience. This means that you should not use a Google image search to find an ad! I recommend starting with products you like or would use, and be sure to find an ad that you find an ad that is interesting to you and that uses at least 2 of the basic appeals.

* Write the following information about the ad you choose:  

1) Who is the target audience for this ad? (You may have to do some demographics research based on the magazine or website where you found the ad!)
2) What are 2-3 basic appeals in the advertisement?
3) What elements of layout, structure, and copy do you recognize within the ad? For example, is the layout's balance formal or informal? How is the copy (slogans, product information, narrative copy etc.) functioning in the ad?

Tuesday, September 16th

What we covered on Tuesday, September 16th: 

* Wrote about and presented on the effectiveness of the advertisements you found for homework
* Briefly discussed how the marketing appeals and strategies for an ad changed based on its audience
* Participated in the structure and layout exercise by finding advertisements that embody different structural concepts in advertising layout 

Homework for Tuesday: 

READ: 

* Reread Concepts 8 and 9 of the A&B (pgs. 52 - 58) 
* "Making the Pitch in Print Advertising" (Mercury Reader, pgs. 164 - 170) 

Thursday, September 11th

What we covered on Thursday, September 11th: 

* Wrote about the best (and worst) commercial you've ever seen
* Had a brief quiz on the 15 basic appeals of advertising 
* Discussed the appeals and came up with examples for them

Homework for Tuesday: 

READ: 

* Dorothy Cohen's "Elements of Effective Layout" (pgs 137 - 140 in the Mercury Reader)

WRITE, PRINT, BRING TO CLASS: 

·       Find a PRINT advertisement for a product that you want or that you use regularly, print (or cut) it out, and bring it to class on Tuesday. Write answers to the following questions:

o   Where did you find this ad?

o   Based on where you found this ad, who would you guess the advertisement’s intended audience? (including age range, income, male or female etc.)

o   What message is the ad trying to deliver?

o   What  appeals is the ad making to you as a consumer? (List the appeals and then justify them) 

Tuesday, September 9th

REMINDER: 

If you did not turn in your literacy narrative and/or working folder today, do so as soon as possible! You can drop it off at my office, or in my mailbox (follow the hallway from the second floor stairs; it's the second to last door on the left). 

What we covered on Tuesday, September 9th: 

* Completed postwrites for the Unit One literacy narrative
* Went over the guidelines for the Unit 2 paper
* Viewed two commercials and a Public Service Announcement and discussed advertising, emotional appeals, and how advertisers convince us to spend our money

Homework for Thursday: 

READ: 

* Jib Fowler's "15 Basic Appeals in Advertising" (Pgs 142 - 161 in the Mercury Reader)
* Concepts 8 and 9 in the A&B (Pgs. 52 - 58) 

Thursday, September 4th

REMINDER: 

Your literacy narrative is due in the dropbox and in Miss Cole's inbox (emilyrosecole@siu.edu) by the beginning of class on Tuesday! If you do not submit your paper to the dropbox by 3:35 pm on Tuesday, your paper will lose 5% of its grade for every day it's late. 

What we covered on Thursday, September 4th: 

* Broke into small groups and discussed grades for model papers
* Talked about model paper grades as a class
* Peer reviewed the literacy narrative 

Homework for Tuesday: 

READ: 

* N/A 

WRITE: 

* Your literacy narrative! 

BRING: 

* A folder containing the items on this list (I collected your model rubric exercise, but if you didn't have it in class, you may include it in your folder) 

Tuesday, September 2nd

REMINDER: 

Peer review is this Thursday! This means that you must bring a full,  printed, 3-5 page draft of your literacy narrative to class. If you do not bring a draft you will lose 20 points of your working folder grade for this unit. 

What we covered on Tuesday, September 2nd: 

* Briefly discussed the subtle thesis songs chosen for the song exercise
* Took quiz on "Deciding to Live" 
* Discussed "Deciding to Live" and how it functions as a literacy narrative 
* Working time for literacy narratives 

Homework for Tuesday: 

READ: 

* Thoughtfully and carefully read model essays  One and Two

WRITE: 

* Print two copies of the Unit One Rubric and assign a grade to each of the model papers 
* Write a 3-5 sentence justification of your grade at the bottom of the rubric (you may handwrite this). Consult the Unit One Guidelines if you need some help grading. 
* A full draft of your literacy narrative is due in class for peer review!