Thursday, October 2

What we covered on Thursday, October 2nd: 

* Completed postwrites for Unit 2
* Handed in working folders
* Went over the guidelines for the Unit 3 essay
* Discussed the rhetorical triangle and how it can be used 

Homework for Tuesday: 

* READ: Rhetorical Critique vs. Idea Critique A&B pp. 104-108 
* READ: Martin Luther King Jr.'s I Have a Dream speech

Tuesday, September 30th

What we covered on Tuesday, September 30th: 

* Read through the Sample Paper
* Peer Reviewed rough drafts of Unit 2 Paper

Homework for Thursday: 

* Complete your final drafts and put them in the dropbox by classtime on Thursday 
* Prepare your working folder and bring it to class on Thursday (you should have a physical folder to hold your work!) 

Thursday, September 25th

REMINDER: 

The due date of your final draft has been pushed back to Thursday, October 2nd. Peer review is on Tuesday. Remember that you need a full rough draft, and that peer review is worth 20 points of your Unit 2 working folder grade! 

What we covered on Thursday, September 25th: 

* Presented pitches for your designing advertisements projects 
* Revisited the guidelines for the Unit 2 paper
* Had some class time to work on your papers 

Homework for Tuesday: 

WRITE: 

* A full rough draft of your Advertisement Analysis for Peer Review on Tuesday 

Tuesday, September 23rd

What we covered on Tuesday, September 23rd: 

* Talked about how advertising agencies pitch and sell advertisements 
* Worked on the build your own advertisement assignment 

Homework for Thursday: 

* Be ready to present your advertising pitches in class! 

Thursday, September 18th

What we covered on Thursday, September 18th: 

* Discussed the importance of angle of vision -- how the presentation of a message changes depending on the audience for that message
* Wrote letters to three different audiences describing the same incident (a totaled car) to show how the way you discuss a person, object, or incident changes depending on your audience
* Talked about the rhetorical triangle and how a solid argument or message will be strong in all three areas: logos (the internal logic and structure of the argument), ethos (the credibility of the speaker) and pathos (the audience's emotional reaction) 
* "Elements of Effective Layout" project presentations 

Homework for Thursday: 

WRITE:  

*  Choose: a print advertisement (not a commercial) to use as a basis for your Unit 2 paper. You may find this ad online or in a magazine but the ad must have a target audience. This means that you should not use a Google image search to find an ad! I recommend starting with products you like or would use, and be sure to find an ad that you find an ad that is interesting to you and that uses at least 2 of the basic appeals.

* Write the following information about the ad you choose:  

1) Who is the target audience for this ad? (You may have to do some demographics research based on the magazine or website where you found the ad!)
2) What are 2-3 basic appeals in the advertisement?
3) What elements of layout, structure, and copy do you recognize within the ad? For example, is the layout's balance formal or informal? How is the copy (slogans, product information, narrative copy etc.) functioning in the ad?

Tuesday, September 16th

What we covered on Tuesday, September 16th: 

* Wrote about and presented on the effectiveness of the advertisements you found for homework
* Briefly discussed how the marketing appeals and strategies for an ad changed based on its audience
* Participated in the structure and layout exercise by finding advertisements that embody different structural concepts in advertising layout 

Homework for Tuesday: 

READ: 

* Reread Concepts 8 and 9 of the A&B (pgs. 52 - 58) 
* "Making the Pitch in Print Advertising" (Mercury Reader, pgs. 164 - 170) 

Thursday, September 11th

What we covered on Thursday, September 11th: 

* Wrote about the best (and worst) commercial you've ever seen
* Had a brief quiz on the 15 basic appeals of advertising 
* Discussed the appeals and came up with examples for them

Homework for Tuesday: 

READ: 

* Dorothy Cohen's "Elements of Effective Layout" (pgs 137 - 140 in the Mercury Reader)

WRITE, PRINT, BRING TO CLASS: 

·       Find a PRINT advertisement for a product that you want or that you use regularly, print (or cut) it out, and bring it to class on Tuesday. Write answers to the following questions:

o   Where did you find this ad?

o   Based on where you found this ad, who would you guess the advertisement’s intended audience? (including age range, income, male or female etc.)

o   What message is the ad trying to deliver?

o   What  appeals is the ad making to you as a consumer? (List the appeals and then justify them)