What we covered on Tuesday, September 30th:
* Read through the Sample Paper
* Peer Reviewed rough drafts of Unit 2 Paper
Homework for Thursday:
* Complete your final drafts and put them in the dropbox by classtime on Thursday
* Prepare your working folder and bring it to class on Thursday (you should have a physical folder to hold your work!)
Tuesday, September 30, 2014
Thursday, September 25, 2014
Thursday, September 25th
REMINDER:
The due date of your final draft has been pushed back to Thursday, October 2nd. Peer review is on Tuesday. Remember that you need a full rough draft, and that peer review is worth 20 points of your Unit 2 working folder grade!
What we covered on Thursday, September 25th:
* Presented pitches for your designing advertisements projects
* Revisited the guidelines for the Unit 2 paper
* Had some class time to work on your papers
The due date of your final draft has been pushed back to Thursday, October 2nd. Peer review is on Tuesday. Remember that you need a full rough draft, and that peer review is worth 20 points of your Unit 2 working folder grade!
What we covered on Thursday, September 25th:
* Presented pitches for your designing advertisements projects
* Revisited the guidelines for the Unit 2 paper
* Had some class time to work on your papers
Homework for Tuesday:
WRITE:
* A full rough draft of your Advertisement Analysis for Peer Review on Tuesday
WRITE:
* A full rough draft of your Advertisement Analysis for Peer Review on Tuesday
Tuesday, September 23, 2014
Tuesday, September 23rd
What we covered on Tuesday, September 23rd:
* Talked about how advertising agencies pitch and sell advertisements
* Worked on the build your own advertisement assignment
* Talked about how advertising agencies pitch and sell advertisements
* Worked on the build your own advertisement assignment
Homework for Thursday:
* Be ready to present your advertising pitches in class!
* Be ready to present your advertising pitches in class!
Thursday, September 18, 2014
Thursday, September 18th
What we covered on Thursday, September 18th:
* Discussed the importance of angle of vision -- how the presentation of a message changes depending on the audience for that message
* Wrote letters to three different audiences describing the same incident (a totaled car) to show how the way you discuss a person, object, or incident changes depending on your audience
* Talked about the rhetorical triangle and how a solid argument or message will be strong in all three areas: logos (the internal logic and structure of the argument), ethos (the credibility of the speaker) and pathos (the audience's emotional reaction)
* "Elements of Effective Layout" project presentations
* Discussed the importance of angle of vision -- how the presentation of a message changes depending on the audience for that message
* Wrote letters to three different audiences describing the same incident (a totaled car) to show how the way you discuss a person, object, or incident changes depending on your audience
* Talked about the rhetorical triangle and how a solid argument or message will be strong in all three areas: logos (the internal logic and structure of the argument), ethos (the credibility of the speaker) and pathos (the audience's emotional reaction)
* "Elements of Effective Layout" project presentations
Homework for Thursday:
WRITE:
* Choose: a print advertisement (not a commercial) to use as a basis for your Unit 2 paper. You may find this ad online or in a magazine but the ad must have a target audience. This means that you should not use a Google image search to find an ad! I recommend starting with products you like or would use, and be sure to find an ad that you find an ad that is interesting to you and that uses at least 2 of the basic appeals.
* Write the following information about the ad you choose:
1) Who is the target audience for this ad? (You may have to do some demographics research based on the magazine or website where you found the ad!)
2) What are 2-3 basic appeals in the advertisement?
3) What elements of layout, structure, and copy do you recognize within the ad? For example, is the layout's balance formal or informal? How is the copy (slogans, product information, narrative copy etc.) functioning in the ad?
WRITE:
* Choose: a print advertisement (not a commercial) to use as a basis for your Unit 2 paper. You may find this ad online or in a magazine but the ad must have a target audience. This means that you should not use a Google image search to find an ad! I recommend starting with products you like or would use, and be sure to find an ad that you find an ad that is interesting to you and that uses at least 2 of the basic appeals.
* Write the following information about the ad you choose:
1) Who is the target audience for this ad? (You may have to do some demographics research based on the magazine or website where you found the ad!)
2) What are 2-3 basic appeals in the advertisement?
3) What elements of layout, structure, and copy do you recognize within the ad? For example, is the layout's balance formal or informal? How is the copy (slogans, product information, narrative copy etc.) functioning in the ad?
Tuesday, September 16, 2014
Tuesday, September 16th
What we covered on Tuesday, September 16th:
* Wrote about and presented on the effectiveness of the advertisements you found for homework
* Briefly discussed how the marketing appeals and strategies for an ad changed based on its audience
* Participated in the structure and layout exercise by finding advertisements that embody different structural concepts in advertising layout
* Wrote about and presented on the effectiveness of the advertisements you found for homework
* Briefly discussed how the marketing appeals and strategies for an ad changed based on its audience
* Participated in the structure and layout exercise by finding advertisements that embody different structural concepts in advertising layout
Homework for Tuesday:
READ:
* Reread Concepts 8 and 9 of the A&B (pgs. 52 - 58)
* "Making the Pitch in Print Advertising" (Mercury Reader, pgs. 164 - 170)
READ:
* Reread Concepts 8 and 9 of the A&B (pgs. 52 - 58)
* "Making the Pitch in Print Advertising" (Mercury Reader, pgs. 164 - 170)
Thursday, September 11, 2014
Thursday, September 11th
What we covered on Thursday, September 11th:
* Wrote about the best (and worst) commercial you've ever seen
* Had a brief quiz on the 15 basic appeals of advertising
* Discussed the appeals and came up with examples for them
* Wrote about the best (and worst) commercial you've ever seen
* Had a brief quiz on the 15 basic appeals of advertising
* Discussed the appeals and came up with examples for them
Homework for Tuesday:
READ:
* Dorothy Cohen's "Elements of Effective Layout" (pgs 137 - 140 in the Mercury Reader)
WRITE, PRINT, BRING TO CLASS:
READ:
* Dorothy Cohen's "Elements of Effective Layout" (pgs 137 - 140 in the Mercury Reader)
WRITE, PRINT, BRING TO CLASS:
· Find
a PRINT advertisement for a product that you want or that you use regularly,
print (or cut) it out, and bring it to class on Tuesday. Write answers to the
following questions:
o Where did you find this ad?
o Based on where you found this ad, who would you guess
the advertisement’s intended audience? (including age range, income, male or
female etc.)
o What message is the ad trying to deliver?
o What appeals is the ad making to you as a
consumer? (List the appeals and then justify them)
Tuesday, September 9, 2014
Tuesday, September 9th
REMINDER:
If you did not turn in your literacy narrative and/or working folder today, do so as soon as possible! You can drop it off at my office, or in my mailbox (follow the hallway from the second floor stairs; it's the second to last door on the left).
What we covered on Tuesday, September 9th:
* Completed postwrites for the Unit One literacy narrative
* Went over the guidelines for the Unit 2 paper
* Viewed two commercials and a Public Service Announcement and discussed advertising, emotional appeals, and how advertisers convince us to spend our money
If you did not turn in your literacy narrative and/or working folder today, do so as soon as possible! You can drop it off at my office, or in my mailbox (follow the hallway from the second floor stairs; it's the second to last door on the left).
What we covered on Tuesday, September 9th:
* Completed postwrites for the Unit One literacy narrative
* Went over the guidelines for the Unit 2 paper
* Viewed two commercials and a Public Service Announcement and discussed advertising, emotional appeals, and how advertisers convince us to spend our money
Homework for Thursday:
READ:
* Jib Fowler's "15 Basic Appeals in Advertising" (Pgs 142 - 161 in the Mercury Reader)
* Concepts 8 and 9 in the A&B (Pgs. 52 - 58)
READ:
* Jib Fowler's "15 Basic Appeals in Advertising" (Pgs 142 - 161 in the Mercury Reader)
* Concepts 8 and 9 in the A&B (Pgs. 52 - 58)
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